Clownish Spring Editorials

This Spring Editorial for Numero Tokyo Features Bright Face Paint

This vibrant spring editorial for Numero Tokyo incorporates flashy fashion and eccentric face paints, making it seem almost clown-inspired. Photographers Sofia Sanchez and Mauro Mongiello are behind this colorful series, entitled 'Spring's Best of Show.'

The models featured in this editorial (Valerija Kelava, Dasha Gold, Lisa Verberght and Laura O’Grady) sport sparkling cocktail dresses, bright headbands, oddly patterned jumpsuits and other peculiar pieces. The makeup in this series can only be described as bold. Many shots feature bright red lipstick shades and blue eyeshadow, making these models seem like chic circus performers.

These bubbly spring fashion captures will inspire fashionistas to embrace bold outfits this coming season. With winter almost over it's time to welcome back bright colors. These looks are extremely lively and impossible to ignore.

Bold Fashion
There is an opportunity for fashion brands to embrace bold and eccentric styles that incorporate vibrant colors and unconventional patterns.
Eccentric Makeup
The beauty industry could explore the creation of bold and unconventional makeup looks that incorporate bright colors and theatrical elements.
Clown-inspired Aesthetics
Businesses in various industries, such as entertainment and event planning, could tap into the trend of clown-inspired aesthetics to create memorable and visually striking experiences.

Who This Affects Most

Fashion
Fashion brands can capitalize on the trend of bold fashion by designing and marketing clothing pieces that embrace vibrant colors and unconventional patterns.
Beauty
The beauty industry has an opportunity to create and market bold and unconventional makeup products that cater to individuals looking to experiment with eccentric looks.
Entertainment
Entertainment businesses can leverage the trend of clown-inspired aesthetics to create unique and visually captivating performances, events, or experiences.
SCORE
5.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 90%
Activity 62%
Freshness 8%