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Avant-Garde Ad Platforms

Spredbudskabet Website Crowdsources Funds for Ads Aimed at Social Change

— May 21, 2011 — Social Good
The Spredbudskabet website is an innovative concept to help companies and nonprofits geared towards bringing about some form of social change fund their ads. The Danish platform crowdsources funding for non-commercial causes on its website.

The Spredbudskabet website displays the ads for people to select and while it offers the opportunity to be funded, it also gives those ads a forum to broadcast their messages. Examples of ads selected include destigmatizing unemployment and addressing homosexuality in the household.

The crowd-funding model has worked in other areas, and it is interesting to see it brought to the noble cause of spreading non-commercial messages. The Spredbudskabet website is an attempt to level the playing field that is dominated by corporate messages.
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