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Avant-Garde Ad Platforms

Spredbudskabet Website Crowdsources Funds for Ads Aimed at Social Change

— May 21, 2011 — Social Good
The Spredbudskabet website is an innovative concept to help companies and nonprofits geared towards bringing about some form of social change fund their ads. The Danish platform crowdsources funding for non-commercial causes on its website.

The Spredbudskabet website displays the ads for people to select and while it offers the opportunity to be funded, it also gives those ads a forum to broadcast their messages. Examples of ads selected include destigmatizing unemployment and addressing homosexuality in the household.

The crowd-funding model has worked in other areas, and it is interesting to see it brought to the noble cause of spreading non-commercial messages. The Spredbudskabet website is an attempt to level the playing field that is dominated by corporate messages.
Trend Themes
1. Crowdfunding-for-cause - Crowdfunding platforms tailored for non-commercial causes could disrupt traditional advertising models and offer a new way to promote social change advertisements.
2. Community-curated Ads - Ads that are curated by online communities could provide an engagement opportunity for audiences while amplifying non-commercial messages.
3. Non-profit Marketing - Non-profits could leverage marketing strategies that prioritize social messaging and community engagement over product sales.
Industry Implications
1. Advertising - Advertising agencies could benefit from partnering with crowdfunding platforms that allow for community-curated ads and creating campaigns tailored for non-commercial causes.
2. Non-profit - Nonprofit organizations could integrate a community-driven marketing approach into fundraising campaigns, furthering their social cause messaging and increasing audience engagement.
3. Crowdfunding - Crowdfunding platforms could market themselves to non-commercial cause-oriented organizations to leverage their fund-raising capabilities and community-curated ad approach.
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