If you take a DIY approach to your own beauty, there are plenty of beauty apps that are great for trying on a new hair or makeup style, without even having to pick up an actual brush. Virtual makeover sites and webcam apps have been around for years online, but as augmented reality becomes more sophisticated, these tools should become even more accurate. A fantastic example of this is a new app from ModiFace that helps users pick a perfect color, texture and sheen for lipstick.
If you have neither the time nor the inclination to play around with your own makeup or hair, apps like Vênsette and GLAMSQUAD help users book appointments for makeup and hair styling with a professional.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 68%
Activity 70%
Freshness 8%
