'Spotify for Artists' is the latest extension of the services offered to musicians through the music streaming platform.
In addition to changing the way individuals listen to music, Spotify streaming has also presented companies with a more seamless means of accessing a consumer's music-listening patterns. Spotify for Artists compiles that valuable data into one comprehensive platform, which the artists can access from a mobile phone. This information details streaming data such as age, gender, location and preferred music-listening method.
Artists can then leverage this information to target a specific demographic with online marketing ads, or to see the popularity of newly released song in comparison to one another. Ultimately, Spotify for Artists has the potential to help an artist adjust their marketing strategies or decide what cities to attend when planning a tour.