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Google Purchases to Help Fight Fraud

 - Feb 21, 2014
References: & mashable
Google has decided to purchase, which is a three-year-old company that specializes in providing ad fraud-fighting technology. This is exactly what the search giant is looking for. Neal Mohan is vice president of display advertising at Google and he wrote in a blog post that "our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts."

Google aims to improve its ad metrics within time in order to give advertisers a better understanding and assessment of how their campaigns are doing. has just seven employees and is based in London. It was founded in 2010 by Douglas de Jager, who previously co-founded another company called Byteplay. has saved advertisers huge amounts of money by finding botnets in the past and Google has high hopes the search engine will gain insightful information for its advertisers.