Spicy Riced Cauliflower Packets

Trader Joe’s Spicy Mexican-Style Riced Cauliflower is Flavorful

If plain old cauliflower rice seems a bit bland to you, you'll want to give Trader Joe's new Spicy Mexican-Style Riced Cauliflower a try instead.

With the low-carb craze still going strong, Trader Joe's has introduced a new Spicy Mexican-Style Riced Cauliflower product. The new frozen dish starts with the brand's signature cauliflower rice and seasons it with tomato concentrate and a flavorful blend of cumin, cayenne, and lime. For some extra nutrition, Trader Joe's has thrown in diced tomatoes, red, yellow, and green bell peppers, and pickled jalapeños for a bit of crunch. The result is a tasty, Mexican-inspired blend that "makes a scrumptious vegan side dish or a bomb-diggity base for a burrito bowl."

Image Credit: Trader Joe's

Low-carb Convenience Foods
There is an opportunity for food companies to continue creating low-carb, flavorful foods that cater to the health-conscious consumer.
Cauliflower as a Rice Alternative
There is an opportunity for food companies to continue utilizing cauliflower as a versatile substitute for rice with added flavor profiles.
Frozen Meal Innovation
There is an opportunity for food companies to continue creating new and innovative frozen meal options with unique flavor combinations.

Where This Applies

Food and Beverage
The food and beverage industry can capitalize on the trend towards healthier and convenient food options by continuing to innovate.
Frozen Foods
Frozen foods can capitalize on the trend towards convenient and healthy meal options by creating unique and flavorful frozen meals.
Vegetarian and Vegan Foods
Vegetarian and vegan food companies can capitalize on the trend towards plant-based diets by continuing to create flavorful and innovative options for consumers.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 71%
Freshness 10%