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Seasoned Jollof Rice Mixes

Trader Joe's Spicy Jollof Seasoned Rice Mix is Big on Flavor

— October 11, 2021 — Lifestyle
Trader Joe's wants to make it easier for consumers to enjoy the delicious taste of Jollof rice at home with the launch of its new Spicy Jollof Seasoned Rice Mix.

Jollof rice is a West African dish made by combining long-grain rice with tomatoes, onions, various spices, vegetables, and meat in a single pot. Though the ingredients and preparation vary from region to region, the dish is a staple of African cuisine.

Trader Joe's new Spicy Jollof Seasoned Rice Mix was created to help consumers prepare this enigmatic dish at home in just minutes. The spice mix is made for the brand "by a supplier whose founders grew up in Nigeria, and found their grocery store Jollof options in the States decidedly wanting." The result is a flavorful new mix that contains just about everything you need to make Jollof rice – all you need to do is add water, butter, and a pinch of salt.

Image Credit: Trader Joe's
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