Smooth Spicy Hummus Dips

Trader Joe’s Organic Buffalo Style Hummus Packs Hot Sauce Flavors

Trader Joe’s Organic Buffalo Style Hummus is a smooth, creamy and spicy hummus dip that offers all the comfort of the classic Mediterranean spread with the heat of a hot sauce. The all-organic product is made with a base of chickpeas, seasonings and chile peppers to create a unique product that is said to "[mimic] the creamy consistency of a dairy-based buffalo dip, but without the actual dairy."

As the product has the potential to satisfy one's cravings for Buffalo-style chicken wings without any actual meat or sauce, the better-for-you dip can be enjoyed as a healthier treat with everything from pretzels and cut vegetables to sandwiches, burgers and toast.

Many spicy hummus products are packed with spicy peppers but this one sets itself apart as one that channels the taste of other craveable food products.

Spicy Hummus Dips as Buffalo Sauce Alternative
Trader Joe’s Organic Buffalo Style Hummus creates a healthier, plant-based alternative to buffalo sauce.
Innovative Organic Flavored Hummus Products
Trader Joe’s use of organic ingredients and unique flavors in their hummus highlights an opportunity for innovation within the hummus industry.
Plant-based Food for Meat Alternatives
The use of plant-based ingredients and unique seasonings in the creation of Trader Joe’s Organic Buffalo Style Hummus invites innovation in the meat alternative market.

Industries Being Reshaped

Organic Snacks and Dips
Trader Joe’s has created an organic hummus dip with unique flavor, opening up the organic snack and dip industry to further innovation.
Plant-based Foods
Trader Joe’s use of chickpeas and seasonings in their Organic Buffalo Style Hummus highlights an opportunity for innovation within the growing market of plant-based foods.
Meat Alternatives
Trader Joe’s Buffalo Style Hummus presents a plant-based alternative to traditional buffalo sauce, showcasing innovation opportunities for the meat alternative industry.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 16%
Activity 9%
Freshness 8%

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