The design of the 'Obvious' spice shakers is intended to help make a straightforward point about how simple objects can sometimes become over-complicated. Designed by Aniket Warade, the 'Obvious' shakers are boldly crafted and feature text, color and visual representation in order to let users know exactly what they're using.
An attention to design has seen a number of seemingly simple products experience an increase in the way that they're perceived. The 'Obvious' spice shakers draw attention to this and identify how an overtly simple and straightforward design can still be appealing and modern. The utilization of text, color and other identifiers help to make the 'Obvious' shakes easy to identify and impossible to ignore.