These new Smashburger specialty milkshakes are being launched by the brand as a limited-time offering to provide patrons with a sweet treat that doesn't disappoint when it comes to indulgent flavor.
The shakes come in three flavor options to choose from including the Cinnamon Toast Crunch Churro Milkshake, the Ultimate Chocolate Chip Milkshake made with Ghirardelli Chocolate and the Strawberry Lemonade Milkshake. Each of the shakes are crafted with premium ingredients like Häagen-Dazs ice cream.
The new Smashburger specialty milkshakes are available now through August 31, 2021 and are being launched with a special Pride Day promotion. Patrons can take advantage of a buy one, get one free deal at participating locations but only on Monday, June 28, 2021.
Image Credit: Smashburger
What's Driving This Trend
- Limited-time Offerings
- Brands can innovate and test new products or flavors by launching limited-time offerings, creating a sense of urgency among customers.
- Premium Ingredients
- There is an opportunity for brands to appeal to customers who prioritize higher quality ingredients by incorporating premium options into their products.
- Promotional Deals
- Promotional deals, like buy-one-get-one-free, can be used to build brand awareness and drive traffic to physical locations.
Who This Affects Most
- Quick-service Restaurants
- QSRs can experiment with new flavor combinations through limited-time offerings like specialty milkshakes to draw in customers and differentiate themselves from competitors.
- Ice Cream and Frozen Dessert Manufacturers
- By partnering with QSRs and other food and beverage establishments, ice cream and frozen dessert manufacturers can showcase their premium ingredients, like Häagen-Dazs ice cream, to consumers.
- Food and Beverage Promotion and Marketing
- Marketing and promotion agencies can assist in creating and launching promotional deals, like the Pride Day promotion offered by Smashburger, to build brand awareness and promote sales for food and beverage establishments.
