Supermarket chain SPAR launched a SHOP, SAVE & WIN campaign between June 26 to October 4th of last year, in an effort to reward loyal customers in South Africa's Lowveld region during an uncertain time for us all -- the COVID-19 pandemic. The exciting promotion gave frequent shoppers a chance to win up to R150 000 in SPAR vouchers, and featured a draw of 10 weekly winners from a selection of in-store and online entries.
Two lucky winners took home the grand prize and got the chance to take a selfie in front of their favourite SPAR store, with their winning Red Ticket in hand. Selfies were then shared on the SPAR Lowveld Facebook page. "All Red ticket entries received stood a chance to be randomly selected as the beneficiary of a R10 000 SPAR voucher and an extra R5 000 SPAR voucher for a nominated friend," making this contest a fun marketing strategy that also boosted engagement on the retailer's social media channels.
Image Credit: Lowvelder