Soyeon Kim is a South Korean designer with a vision for a decidedly different Volkswagen of the future. Her Volkswagen sports car concept for 2023 looks more like an F1 car than anything you'd ever see on sale at a dealership. The open-top two-seater was clearly inspired by racing and almost certainly wouldn't be legal for road use if built. Outside of the grille and the badging there's nothing that says this is a VW.
Soyeon Kim's design is certainly ambitious but it's not entirely off-base. Recently a handful of automakers have been making F1-inspired supercars, albeit for extremely high prices and in very limited numbers. Soyeon Kim's design could easily serve as the basis for VW's foray into this realm. That being said 2023 seems like an ambitious timeline for this project.
What Makes This Trend Stand Out
- Open-top Race Cars
- Open-top race car concepts are becoming increasingly popular among automakers looking to produce high-performance, limited-edition vehicles.
- F1-inspired Supercars
- Concepts and limited runs of F1-inspired supercars are popular among automakers targeting the high-end performance market.
- Automotive Design Ambition
- Automakers are embracing increasingly bold and ambitious design visions for their concepts and limited edition vehicles.
Sectors Adopting This
- Automotive
- Automakers who specialize in high-performance cars may utilize F1-inspired technologies and bold design elements to capture market attention and appeal to speed enthusiasts.
- Sports Equipment
- Producers of safety gear, racing helmets, racing suits, and racing accessories could obtain a significant market share as automakers create new designs and open top racecars.
- Motorsports Entertainment
- Motorsports events companies may look to produce their own open top racecars or showcase F1-inspired supercars at events, providing a unique experience for fans of the genre.
