Optical Illusion Soy Dishes

These Standard Trays Transform When Sauce is Placed Within Them

These soy dishes don't only come in geometric shapes, but their design transforms when soy sauce is poured into them.

The 'Soy Shape' was created by British designer Duncan Shotton who runs a design studio in Tokyo. He created these soy dishes to find creative ways to work with the "natural color gradation" of soy sauce as it settles. Both the 'Triangle' and 'Cubes' soy sauce dishes creatively display the range in color that soy sauce is able to achieve -- with varying depths in the trays highlighting this effect. The result is a 3D optical illusion when soy sauce is poured into these small geometric trays.

These unique soy sauce dishes make the process of eating sushi more creative.

Illusionary Tableware Design
Developing dishware that demonstrates creative illusions based on the natural features of the food it holds.
Multi-sensory Dining Experience
Creating dining experiences that engage not only our taste buds but our visual and haptic senses as well.
Functional Optical Illusion Design
Designing products that exhibit both artistic beauty and utilitarian functionality through optical illusion techniques.

Where This Applies

Tableware Manufacturing
Manufacturing companies that can create unique and functional tableware through creative design and innovative use of materials.
Restaurant Industry
Restaurants that seek to provide unique dining experiences for their customers.
Food and Beverage Packaging Industry
Developing packaging materials that introduce creative design elements and optical illusion techniques to enhance product appeal and functionality.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 24%
Activity 15%
Freshness 8%

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