Japanese fashion label nonnative introduces the latest South collection as it enters its 39th season, which is this year's Spring/Summer 2021 season. It is true to the Japanese fashion language, as per usual, and delivers straightforward looks throughout.
The capsule is inspired by New Zealand and it can be seen through the color palette used across the garments. There are earthy colors paired together with navy blue as a representation of the clear night sky in New Zealand. This details a plethora of silhouettes including sweaters, anoraks, blazers, and militaristic field jackets. It can also be seen in the form of vintage record label-themed visual graphics that are seen decorating tees and some pullover sweaters.
Image Credit: nonnative
What's Driving This Trend
- Seasonal Layering Garments
- Opportunity for disruption among designers to create functional and versatile fashion items that can transition between seasons.
- Ethnic and Local Inspirations
- The rise of cultural inspiration in fashion design poses an opportunity for designers to incorporate traditional ethnic fabrics and patterns to create unique collections.
- Visual Graphics on Apparel
- Incorporating visual graphics on apparel is a trend on the rise, creating opportunities for designers to create statement pieces with bold graphics.
Who This Affects Most
- Fashion Design
- Designers can use the latest seasonal collections as inspiration to create new innovative fashion items with a focus on functionality and versatility.
- Graphic Design
- The rise of visual graphics on apparel creates opportunities for graphic designers to collaborate with fashion designers to create bold and unique statement pieces.
- Manufacturing
- Manufacturers can adapt to the demand for functional and versatile fashion items by using cutting-edge production techniques to create apparel that can transition between seasons.
