Inspired by summer gummy candies, Noogs created Sour Energy Chews with performance-boosting benefits. The energizing, dietitian-approved chews are vegan and gluten-free, plus they're formulated with easy-to-digest carbohydrates and electrolytes.
These bite-sized and easy-to-chew products are sold in resealable pouches to support active individuals on their many adventures, whether they like to walk, run, swim, hike, bike or move in a different way.
Noogs were founded to fill a gap in the sports nutrition market, and as a dietitian, marathoner and running coach herself, Paige found that the current options were unappetizing in taste and texture. With her husband, and Oregon State University’s Innovation Food Center, Paige created Noogs, a product that active individuals will actually enjoy eating on the run as much as their favorite treats.
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What Makes This Trend Stand Out
- Functional Gummy Candies
- Food and candy manufacturers can follow suit by creating innovative gummy candy products that are not only delicious but also have added performance-boosting benefits.
- Resealable Energy Snacks
- Companies can create more resealable and easy-to-carry energy snacks to cater to active individuals who need quick energy boosts on the go.
- Dietitian-approved Portable Foods
- There is a market for dietitian-approved portable foods that seamlessly integrate into active lifestyles, and companies can leverage this opportunity to create similar products.
Sectors Adopting This
- Sports Nutrition
- Sports nutrition companies can innovate their products to emphasize taste and texture in addition to performance-boosting benefits.
- Confectionery Manufacturing
- Candy manufacturers can develop functional gummy candy products that cater to active individuals or fitness enthusiasts.
- Snack Food Manufacturing
- Snack food companies can expand their offerings to include more portable, dietitian-approved energy snacks that can be consumed on the go.
