Noogs Support Active Performance on the Trail, Court and Beyond
Laura McQuarrie — June 9, 2023 — Lifestyle
References: noogon & specialtyfood
Inspired by summer gummy candies, Noogs created Sour Energy Chews with performance-boosting benefits. The energizing, dietitian-approved chews are vegan and gluten-free, plus they're formulated with easy-to-digest carbohydrates and electrolytes.
These bite-sized and easy-to-chew products are sold in resealable pouches to support active individuals on their many adventures, whether they like to walk, run, swim, hike, bike or move in a different way.
Noogs were founded to fill a gap in the sports nutrition market, and as a dietitian, marathoner and running coach herself, Paige found that the current options were unappetizing in taste and texture. With her husband, and Oregon State University’s Innovation Food Center, Paige created Noogs, a product that active individuals will actually enjoy eating on the run as much as their favorite treats.
Image Credit: Shutterstock
These bite-sized and easy-to-chew products are sold in resealable pouches to support active individuals on their many adventures, whether they like to walk, run, swim, hike, bike or move in a different way.
Noogs were founded to fill a gap in the sports nutrition market, and as a dietitian, marathoner and running coach herself, Paige found that the current options were unappetizing in taste and texture. With her husband, and Oregon State University’s Innovation Food Center, Paige created Noogs, a product that active individuals will actually enjoy eating on the run as much as their favorite treats.
Image Credit: Shutterstock
Trend Themes
1. Functional Gummy Candies - Food and candy manufacturers can follow suit by creating innovative gummy candy products that are not only delicious but also have added performance-boosting benefits.
2. Resealable Energy Snacks - Companies can create more resealable and easy-to-carry energy snacks to cater to active individuals who need quick energy boosts on the go.
3. Dietitian-approved Portable Foods - There is a market for dietitian-approved portable foods that seamlessly integrate into active lifestyles, and companies can leverage this opportunity to create similar products.
Industry Implications
1. Sports Nutrition - Sports nutrition companies can innovate their products to emphasize taste and texture in addition to performance-boosting benefits.
2. Confectionery Manufacturing - Candy manufacturers can develop functional gummy candy products that cater to active individuals or fitness enthusiasts.
3. Snack Food Manufacturing - Snack food companies can expand their offerings to include more portable, dietitian-approved energy snacks that can be consumed on the go.
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