Apple Music and Chanel have partnered, offering consumers The Sound of Chanel - a selection of curated playlists inspired by the fashion house's show soundtracks.
While this collaboration may seem unconventional, its one of many that Apple Music has undergone in an effort to appeal to more niche markets. This particular collaboration, includes playlists that were created by Pharrell Williams, offering music fans a fusion of sound and culture. In addition, The Sound of Chanel features a playlist made by Chanel's sound designer Michel Gaubert and some of the brand's ambassadors.
This collection which was made by an eclectic group of individuals, helping to embody Chanel's brand through a new medium.
Image Credit: Apple Music