SoulsRUs is an Etsy Store that specializes in the bottling and distributing of souls. Yes, you heard me right. Souls.
I used to think that the buying and selling of souls was a right reserved for Satan and the dark overlords, but thanks to Molly "The Happy Reaper" Gates, you, too, can own your very own soul! And not just any old soul, but a celebrity soul!
Gates first discovered her hidden talent when she (accidentally) reaped the soul of a friend's hamster. Nowadays, she has turned her dark expertise into a side business. Souls are surprisingly affordable, with each one retailing for around $15 dollars, except for Justin Beiber. Gates explains, "He went for $7.62 because I wanted him out of my house."
Key Themes Behind This Trend
- Bottled Souls
- Disruptive innovation opportunity: Create a platform that allows people to monetize and trade their own souls.
- Celebrity Souvenirs
- Disruptive innovation opportunity: Develop a service for celebrities to sell customized and branded souvenirs of their own souls.
- Etsy Entrepreneurship
- Disruptive innovation opportunity: Build a marketplace specifically for unique and unconventional products like bottled souls.
Where This Applies
- E-commerce
- Disruptive innovation opportunity: Create an online marketplace for purchasing and selling souls, catering to unique consumer demands.
- Celebrity Merchandise
- Disruptive innovation opportunity: Develop a niche market for celebrities to sell unconventional merchandise, including bottled souls.
- Art and Collectibles
- Disruptive innovation opportunity: Introduce the concept of bottled souls as a new form of collectible art, attracting a niche group of collectors.
