This super corny ad for the new Sony Ericsson Walkman phone tries to connect with potential customers on an emotional level, depicting the way in which one phone can be a common connection for very different people... especially when presented like a musical!
The video spot, created by Saatchi & Saatchi Stockholm, features a diverse array of people, including a lonely woman in a bar, a young guy on a bus, a businessman on a subway, a teenage school girl on a swing and a man jogging down the road, but my absolute favourite has to be the transvestite that looks like Terri Hatcher but sings like a tenor!
Starting with a man taking in the sunrise from the top of a skyscraper, the characters break into song, as if in a musical, each contributing a different part of the lyrics to make up one complete song.
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