Waif-Like Alabaster Fashion

The SOMA Magazine 'White Noise' Photoshoot Stars Ilva Heitmann

Summer will soon be in full swing and that means those who have yet to bring out their white fashion pieces should do it soon; the SOMA Magazine 'White Noise' editorial is full of inspiration that needs to be incorporated into people's wardrobes. Although the photoshoot itself is rather moody and subtly eccentric, the looks strike the perfect balance between modern minimalist and feminine prettiness.

The SOMA Magazine 'White Noise' editorial was shot by photographer Felix Wong. It stars model Ilva Heitmann. The German beauty is set to appear in the May/June 2013 issue of the publication. She was outfitted in monochromatic looks by stylist Bryan Marryshow, who pulled from the likes of Cynthia Rowley, Blue Marine and Ports 1961.

Minimalist Fashion
The SOMA Magazine 'White Noise' photoshoot showcases the modern minimalist trend that disrupts traditional feminine fashion.
Monochromatic Looks
Monochromatic outfits are gaining popularity in fashion, as seen in SOMA Magazine's 'White Noise' editorial.
Subtle Eccentricity
Subtle eccentricity is an emerging fashion trend, and the SOMA Magazine 'White Noise' photoshoot exemplifies its potential for disrupting traditional fashion norms.

Where This Applies

Fashion and Apparel
The SOMA Magazine 'White Noise' editorial offers potential for fashion and apparel retailers to incorporate minimalist and monochromatic designs into their product lines.
Fashion Photography
Photographers and fashion magazines can experiment with shooting and showcasing subtle eccentricity in their editorials and campaigns, as seen in SOMA Magazine's 'White Noise' photoshoot.
Fashion Styling
Stylists can showcase their skills in creating monochromatic and minimalist looks, as seen in SOMA Magazine's 'White Noise' editorial, in editorial shootings and fashion campaigns.
SCORE
5.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 59%
Freshness 8%