Asics' 'Soles in Seconds' is an innovative shoe-making technique which utilizes microwave technology to craft the perfect pair of sneakers.
Using heat generated from a microwave, the company is able to deviate from the traditional and lengthy shoe making process to produce a mid sole in less than a minute. Although little is known about the technique, which is still undergoing testing, the brand released a playful video teaser, which abstractly explores the idea. Asics' Soles in Seconds aims to further extend to an in-store concept, in which demonstrations of the process would be held in various locations.
The unique process speaks to a growing demand of customization and technological infusion within the sneaker world.
Microwave-Powered Shoe Making
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