Asics' 'Soles in Seconds' Fuses Mid Soles with Microwave Heat

 - Oct 17, 2017
References: asics & psfk
Asics' 'Soles in Seconds' is an innovative shoe-making technique which utilizes microwave technology to craft the perfect pair of sneakers.

Using heat generated from a microwave, the company is able to deviate from the traditional and lengthy shoe making process to produce a mid sole in less than a minute. Although little is known about the technique, which is still undergoing testing, the brand released a playful video teaser, which abstractly explores the idea. Asics' Soles in Seconds aims to further extend to an in-store concept, in which demonstrations of the process would be held in various locations.

The unique process speaks to a growing demand of customization and technological infusion within the sneaker world.