Lottie London's newest launch is a lightweight, soft-focus foundation that helps to blur imperfections and create a smooth, matte and natural finish. The skincare-like makeup product is infused with beloved hydrating ingredients like hyaluronic acid and coconut extract, which help to keep the formula breathable, blendable, natural and long-wearing. The product is touted as a "barely-there veil" that's available in a limited shade range.
Thanks to the unique properties of the foundation, it is ideal for creating a light layer of coverage or building up to a more perfect finish.
Hyaluronic acid in makeup products is becoming the new norm, especially as consumers look for hybrid products that bridge the gap between cosmetics and skincare.
Image Credit: Lottie London
Key Themes Behind This Trend
- Lightweight Soft-focus Foundations
- The trend of lightweight soft-focus foundations presents an opportunity for brands to create hybrid products that blur imperfections and provide skincare benefits.
- Hyaluronic Acid-infused Makeup
- The inclusion of hyaluronic acid in makeup products is a disruptive innovation opportunity for brands to meet the demand for hybrid cosmetics with skincare benefits.
- Limited Shade Range
- The trend of offering a limited shade range in foundation products opens up an opportunity for brands to focus on providing high-quality formulas that can match a wide range of skin tones.
Where This Applies
- Beauty and Cosmetics
- The beauty and cosmetics industry can capitalize on the trend of lightweight soft-focus foundations by developing innovative products that offer both coverage and skincare benefits.
- Skincare
- The skincare industry can explore the disruptive innovation opportunity of incorporating hyaluronic acid into makeup products, meeting the growing demand for hybrid cosmetics with skincare benefits.
- Fashion and Beauty Retail
- The fashion and beauty retail industry can take advantage of the trend of limited shade range by curating and promoting high-quality foundation formulas that cater to a diverse customer base.
