These ads for Sofia Bank use babies posing as intelligent and experienced adults to showcase that the emerging bank offers credibility even though it is new.
The copy â€œExperienced, although newbornâ€ is used with babies posing as a spiritual guru and a seemingly brilliant businessman.
The ads were photographed by Paul Ruigrok for ad agency KING Helsinki, Finland.
Art Director: Anne Rusanen, Copywriter: Mikko Eskelinen, Planner: Tobias Wacker, Account Director: Daniel Tuori, Graphic Designer: Teemu Kurko.
Implications - The use of babies in advertisements has a similar effect as that of ads that use animals. The cute factor of a campaign, depending on what is advertised, can be the determining factor of whether or not an ad is memorable.