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Unusually Smart Babies

Sofia Bank Ad Shows They Are Experienced, Although Newborn

— April 29, 2009 — Marketing
These ads for Sofia Bank use babies posing as intelligent and experienced adults to showcase that the emerging bank offers credibility even though it is new.

The copy “Experienced, although newborn” is used with babies posing as a spiritual guru and a seemingly brilliant businessman.

The ads were photographed by Paul Ruigrok for ad agency KING Helsinki, Finland.

Art Director: Anne Rusanen, Copywriter: Mikko Eskelinen, Planner: Tobias Wacker, Account Director: Daniel Tuori, Graphic Designer: Teemu Kurko.

Implications - The use of babies in advertisements has a similar effect as that of ads that use animals. The cute factor of a campaign, depending on what is advertised, can be the determining factor of whether or not an ad is memorable.
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