Coca-Cola, Billionaire Boys Club, & atmos LAB Drop a Three-Way Series

 - Dec 13, 2018
References: billionaireboysclub-store.jp & hypebeast
Streetwear imprint atmos LAB works together with both Coca-Cola and Billionaire Boys Club on a three-way collaborative capsule full of soda-themed graphic clothing. The three labels focus on casual silhouettes before adorning the selection in a variety of different Coca-Cola-themed visuals. The color palette features hues of bright red, black, and white, correlating with the tonal themes of the soda brand.

There are co-branding accents across all of the apparel, including a merged logo that intertwines both Billionaire Boys Club's astronaut motif with atmos LAB's logo. Coca-Cola's retro ad designs are also incorporated through graphics, including the slogan that reads "It's Hot. Stay Cool." Notably, there are sleeve textural printing accents that read the signature "Have a Coke" slogan. The three-way capsule is set to drop on December 29th online at Billionaire Boys Club.