BLACK COMME des GARÇONS works in collaboration with Nike on a new collection for the season, spotlighting minimal design language to be versatile during the season. It is made up of a selection of graphic tees and tote bags that are rooted in a black color palette.
The sublabel of the fashion imprint focuses on what the brand describes to be "speed merchandising" that delivers designs that are accessible and energetic. The new selections are detailed with retro branding on top of the looks in an overlaying detail. It is adorned with the biblical quote that reads "Love Thy Neighbour" along with "Calm In Your Heart" across the t-shirts. It also has co-branded tags and the totes are held by short carrying handles.
Image Credit: BLACK COMME des GARÇONS, Nike
What Makes This Trend Stand Out
- Minimalistic Graphic Apparel
- Opportunity for fashion brands to collaborate with graphic designers and focus on minimalistic designs with retro branding and quotes.
- Speed Merchandising
- Opportunity for apparel brands to adopt the 'speed merchandising' approach, delivering designs that are accessible and energetic.
- Black Color Palette
- Opportunity for fashion brands to experiment with mono-colored apparel, especially black - which provides a versatile canvas to showcase designs.
Sectors Adopting This
- Fashion Industry
- Opportunity for fashion brands to collaborate with graphic designers, spur minimalism and experiment with mono-colored apparel like black.
- Retail Industry
- Opportunity for retailers to adopt the 'speed merchandising' approach, reacting to fast changing trends that are energizing and accessible.
- Design Industry
- Opportunity for graphic designers to collaborate with fashion designers and inspire minimalistic graphic designs that feature retro branding and quotes.
