The Soda Folk Root Beer has been reformulated by the brand in the UK to have it ready for the HFSS regulations set to come into effect in October. The root beer now features 63% less sugar than the original variant and will come with new branding to coincide with the recipe change. The branding boasts a new person on the individual cans and the pack, and conveys the new and improved recipe clearly on the front.
Managing Director Simon Waterfall commented on the changes to the Soda Folk Root Beer saying, "As part of our responsibility to do good and support health, we have been able to significantly reduce the sugar content and maintain the authentic flavour."
Key Themes Behind This Trend
- Low-sugar Beverages
- The trend of reformulating beverages to contain less sugar is disrupting the traditional soft drink industry.
- Health and Wellness
- The root beer reformulation highlights the growing importance of healthier options in the beverage industry and presents an opportunity for innovation in that space.
- Regulation Compliance
- Brands that reformulate their products to meet upcoming regulations will have a competitive advantage in the market and can anticipate future regulatory changes.
Where This Applies
- Beverage Industry
- The trend of reformulating beverages to contain less sugar is disrupting the traditional soft drink industry.
- Health and Wellness Industry
- The root beer reformulation highlights the growing importance of healthier options in the beverage industry and presents an opportunity for innovation in that space.
- Food and Beverage Regulation Industry
- Companies that assist companies in meeting regulations such as the HFSS (high fat, salt, and sugar) guidelines have a growing market as stricter regulations continue to be implemented.
