For the time being, New York City based shop Story is focusing on socially conscious retail. The store takes on themes every month or two, before completely tearing down and building up a new store with a different idea, similar to the way magazine issues run. Currently, Story is about social good.
Curating from a number of ethically sourced and environmentally friendly brands, Story is selling socially benefiting products like coffee and clothing. An example is Toms Roasting Co. coffee cart, a project by the shoe company that will provide one person with clean drinking water for every cup of coffee purchased. Other socially conscious retail items are displayed on recycled wood pallets with information and facts behind its chosen cause and social business.