Mood media, a company that provides in-store music, recently launched 'Social Mix,' as a new tool to engage consumers in the music selection process.
Social Mix encourages consumers to check out a store's current playlist selection and get a preview of the songs that are queued to play next. From there, consumers are able to select the songs that they want to hear and the most popular selections will rise to the top of the playlist. In a sense, consumers are able to take on the role of an in-store DJ by choosing the sequence in which songs will play throughout a retail store.
What's best about the Social Mix experience is that it can be accessed via a webpage, which means that consumers are not required to download any apps or register in order to participate.
Key Themes Behind This Trend
- Customer-controlled Store Playlists
- Enabling customers to take on the role of in-store DJs and control store playlists provides a unique and personalized shopping experience.
- Interactive In-store Experiences
- Allowing customers to engage in curating store atmospheres and experiencing interactive activities offers a fun and novel shopping experience.
- Crowdsourced Music Curation
- Empowering customers to vote on store playlists facilitates crowd selection of new music, which can improve customer experience and engagement with brands.
Where This Applies
- Retail
- Implementing customer-controlled store playlists in retail stores creates an interactive and personalized shopping experience that can increase customer engagement and loyalty.
- Hospitality
- Allowing guests to curate playlists in hotels and restaurants creates a novel and immersive experience that can differentiate brands from competitors.
- Entertainment
- Enabling crowdsourced music curation in entertainment venues such as clubs and music festivals can enhance the experience of patrons and help them feel more connected to the event.
