Mood media, a company that provides in-store music, recently launched 'Social Mix,' as a new tool to engage consumers in the music selection process.
Social Mix encourages consumers to check out a store's current playlist selection and get a preview of the songs that are queued to play next. From there, consumers are able to select the songs that they want to hear and the most popular selections will rise to the top of the playlist. In a sense, consumers are able to take on the role of an in-store DJ by choosing the sequence in which songs will play throughout a retail store.
What's best about the Social Mix experience is that it can be accessed via a webpage, which means that consumers are not required to download any apps or register in order to participate.
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