Unfortunately when it comes to social media for business, the flashier or celebrity-endorsed brands tend to win. But as the 'How Non-Sexy Businesses Rock on Social Media' graphic proves, if you sell "unsexy" items like razors, feminine hygiene products or insurance, it doesn’t mean you have to shy away from social media.
Some of the best ways to widen a brand’s reach online include the use of humor, engaging campaigns and focusing more than just product plugs. By nature, social media is a place to connect with others, which makes it a prime way to talk with rather than at consumers.
Staples is a perfect example of a brand that minimizes product promotion and maximizes funny, conversational content that is relevant to its target demographic. Office supplies might not seem all that exciting, but Staples has made its online content interesting enough that 265,000 followers are subscribed to its tweets.