This Social Media Crisis Management infographic discusses the benefits of universities putting to use the far-reaching nature of popular social media websites.
The study found that institutions of higher education are not using social media platforms to their fullest advantage. Though the schools may be involved in online social communication, hardly any convey information for students on their pages. The social media crisis management infographic shows that though 85% of the universities researched possess a crisis communication policy, only 56% have a social media monitoring plan. The way information becomes available to individuals changed drastically over the last couple years due to the emergence and popularity of social media.
A large amount of post-secondary students browse Twitter and Facebook for updates about their friends. It would be a huge benefit if they could learn about issues concerning their schools on those networks as well.