This social media analysis tool allows users to filter all their Tweets into neatly packaged graphs and insights.
Users simply allow the site 'Life on Twitter' access to their Tweets, and the handy social media analysis app will offer them a full report on their Twitter behavior. The report includes several useful statistics such as a display of most-used emoji. It compiles a list of the other Twitter users who mention you most. It calculates a following ratio percentage, which consists of the user's ratio of followed accounts to followers.
The report also includes a graph of tweeting times, breaking down percentage of posts by time of day, and most-used hashtags. Perhaps most useful for social media analysis, Life on Twitter identifies greatest influences -- which other Twitter accounts the user re-tweets most -- and most successful Tweets based on interaction by other users.
Key Themes Behind This Trend
- Social-media Analysis
- Opportunity for tools that analyze social media behavior and provide insights for users.
- Behavioral Insights
- Growing trend of using data to gain insights into personal behavior and habits.
- Influencer Identification
- More applications are being developed to identify influential people on social media.
Where This Applies
- Social Media
- Opportunity for social media platforms to integrate similar tools into their platform.
- Digital Marketing
- Opportunity for digital marketers to use these kinds of tools to understand social media behavior and tailor their campaigns.
- Market Research
- Opportunity for market research companies to utilize these types of tools for consumer insights.
