Now that the social gifting movement has taken off, the Guusto app carved itself out a niche that focuses on sending only food and drink gifts. To use Guusto, a sender is able to narrow down a selection of what to gift by choosing something like an appetizer, dessert, a pint or an entire round of drinks. Then, they are able to apply an amount of money to allot to that item and tack on a personal message to the gift. When it comes time to redeem, Guusto can be used at any participating partners, including major chains like Boston Pizza, The Keg and Jack Astor's.
As well as offering a valuable way for friends and family to stay in touch while separated by distance, Guusto's creators suggest that its app is also an excellent way to connect with clients.
Considering that there are millions of dollars in gift cards that go unused each year, social gifting platforms like these make it much easier for gifts to be redeemed, simply because a mobile device is likely to be on hand.
Image Credit: Guusto
What's Driving This Trend
- Social Gifting Movement
- Businesses can create apps that narrow down the selection of gifts and allow personal messages to be added in order to stay up-to-date with the social gifting movement.
- Food and Drink Gifting
- Businesses can cash in on the trend of food and drink gifting by creating apps that send these types of gifts in real-time with easy redemption options.
- Redemption-focused Gifting
- Businesses can create gifting apps that ensure easy redemption, solving the issue of unused gift cards worth millions of dollars each year.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can benefit from creating apps that focus on sending food and drink gifts in real-time with easy redemption options.
- Mobile App Development
- The mobile app development industry can benefit from creating apps that stay up-to-date with the social gifting movement by allowing personal messages to be added and providing easy redemption options.
- Retail
- The retail industry can benefit from creating redemption-focused gifting apps that ensure easy redemption, solving the issue of unused gift cards worth millions of dollars each year.
