According to this social business survey performed by Good.Must.Grow, Americans are buying back their purchasing power to make a difference. When it comes to charity versus commerce, businesses with a social mission are both competing and complementing traditional nonprofits and charities.
Social enterprises offer consumers a way to support a cause by buying something, rather than simply donating money. Every time you buy something from a company, it is like you are giving your vote of support to their actions. Customers are becoming increasingly aware of ethical practices and corporate social responsibility, making this social business survey all the more relevant.
People are choosing to engage more with social enterprises, as the research demonstrates. The American Midwest is also leading the country in terms of social responsibility.
This Social Business Survey Shows US Consumers Want to Give Back
Alyson Wyers — April 29, 2014 — Social Good
References: goodmustgrow & fastcoexist