The Social Animals Guidebook was designed by KarshHagan to help their client American Crew orient themselves in the confusing and cryptic world of social media. The company recently underwent a complete redesign of their online presence. The icon-driven design of the guidebook heightens its no-nonsense approach to its social subject matter.
Done up in the company's colors, the book covers how to wield social sites such as YouTube, Twitter, and Facebook effectively, and explains everything from day to day Twitter etiquette to the most discrete way to rid yourself of a trouble-maker. The book sheds light on the mysteries of the web through interesting typography and clever visuals.
Although the Social Animals Guidebook was designed for corporate use, it looks as though it would be of use to the average Joe. Social Media is showing individuals the future of business, but because of its relative infancy many of people find themselves unsure of how to approach it. The guidebook successfully cuts through the noise and delivers a clear message for those who cluelessly wade through a sea of meaningless tweets daily.