There are tons of sports fans all over the world who are anxiously keeping watch of World Cup scores and to make keeping score that much easier, Hublot designed a brand new soccer score board for the 2014 FIFA World Cup matches.
This score board used by the fourth official adopts the look of a watchface, which makes sense coming from a luxury Swiss watchmaker. The new design retains all of the functions the board requires, but it also features a more ergonomic design and flashier aesthetics that make it more appealing to look at.
Hublot's new soccer score board made its debut during the game between Brazil and Croatia and as well as being easy to read, it's a clever, but subtle way for Hublot to advertise its products, since the board is really quite watch-like.
What's Driving This Trend
- Luxury Sports Scoreboards
- Luxury brands can innovate in the world of sports by creating aesthetically pleasing scoreboards that offer functional use.
- Ergonomic Game Display Designs
- Ergonomic product designs can make it easier to read game scores and create a better user experience for fans.
- Product Placement in Sporting Events
- Brands can use subtle product placement within sporting events to advertise their products and reach target audiences.
Who This Affects Most
- Luxury Watchmaking
- Luxury watchmakers can expand into the sports industry by designing sports scoreboards that marry aesthetics and function.
- Sports Technology
- Companies that specialize in sports technology can create ergonomically designed products to enhance the user experience for fans and athletes.
- Advertising and Marketing
- Marketing and advertising firms can work with brands to identify creative ways to showcase products during sporting events and reach target audiences.
