Athletic brand PUMA draws on popular summer treats for the latest inspiration behind its 'Ice Cream' sneaker line that features shades pulled from creamy frozen dairy flavors. The shoe collection includes rich and creamy colorways paired with sleek suede sneakers designed for casual wear. The collection also honors the famed song 'Ice Cream' by Raekon.
The sneakers featured in the 'Ice Cream' line are inspired by three of the most beloved ice cream flavors including vanilla, chocolate and butter pecan. The sneakers are made out of a supple suede upper dyed the creamy beige and brown shades. The shoes are complete with a matching set of laces, colored rubber sole and interior to complete the look. Though inspired by food, the neutral color palette of the collection lends itself well to everyday wear.
What's Driving This Trend
- Food Inspired Footwear
- Athletic brands are creating sneaker lines inspired by popular food items, presenting opportunities for collaboration with food companies and social media influencers.
- Neutral Color Palette
- Neutral, earthy tones are becoming increasingly popular in fashion and footwear collections, providing opportunities for sustainable and eco-friendly materials.
- Influencer Marketing
- Athletic brands are focusing on building relationships with social media influencers to help launch new products and generate buzz among their followers.
Who This Affects Most
- Footwear Industry
- Athletic brands are creating innovative footwear collections inspired by popular food items to rejuvenate the footwear industry and boost sales.
- Food Industry
- The introduction of food-inspired footwear presents an opportunity for food companies to tap into the fashion industry through collaborations and cross-promotion.
- Marketing Industry
- The rise of influencer marketing in the fashion and footwear industries presents opportunities for marketing companies to help brands collaborate with popular social media influencers and reach their target audience.
