Those who like social media app Snapchat are sure to adore the Snapchat Backpack, which allows you to take your love of digital networking into the real world. Intricately detailed to look identical to the original logo, the Snapchat Backpack is shaped like the ghost used as the brand's icon, which has grown to become something of a cultural icon amongst users.
The officially licensed Snapchat Backpack is 3D in design and features all the ghostly features of the icon: a frayed bottom with outstretched arms is complemented with a zipper on the corner of the mouth that unzips to reveal a small compartment in the front. Designed from plush polyester, the Snapchat Backpack is sure to be a hit with those who need to boast their social networking prowess.
What's Driving This Trend
- Social Media Merchandise
- Opportunity for brands to create merchandise that aligns with their social media platforms and appeals to their fans.
- Virtual-real Integration
- Opportunity to bridge the gap between digital and physical worlds by creating products that bring online experiences into the real world.
- Nostalgic Branding
- Opportunity to tap into nostalgia by creating products that resemble iconic logos and symbols from popular brands.
Who This Affects Most
- Fashion
- Fashion brands can explore collaborations with social media platforms to create unique and trendy merchandise.
- Tech Accessories
- Tech accessory brands can develop products that integrate social media branding and functionality.
- Marketing and Advertising
- Marketing and advertising agencies can utilize nostalgic branding techniques to create campaigns that capture consumer attention.
