At Natural Products Expo West, 34 Degrees introduced a new kind of chickpea snack in the form of snack thins. These savory snacking thins are available in varieties like Sea Salt, Everything and Umami, all of which are naturally gluten-free and uniquely made with steamed chickpea flour.
These light and crunchy snack crisps have the potential to be enjoyed as an alternative to traditional chips or pretzels. Thanks to the use of chickpeas, the seasoned snacks are not only allergy-friendly but provide three grams of protein per serving.
While the brand's original entertaining line was created to enhance food pairings, these snacks were created to stand alone for a variety of occasions or whenever a craving hits.
Image Credit: 34 Degrees
What's Driving This Trend
- Chickpea Snack Alternatives
- Opportunity to disrupt the traditional chip and pretzel market by offering protein-packed chickpea-based snacks.
- Allergy-friendly Snacks
- Creating gluten-free and allergy-friendly snack options using ingredients such as chickpea flour presents an opportunity to appeal to a wider customer base.
- Functional Snacks
- Incorporating protein and other functional ingredients into snack products, like the chickpea flour used in 34 Degrees' snack thins, is a disruptive innovation opportunity in the snacking industry.
Who This Affects Most
- Snack Food Industry
- Opportunity to innovate the market by incorporating healthy and functional ingredients into snack products like chickpea flour.
- Gluten-free Food Industry
- Incorporating ingredients like chickpea flour into gluten-free products presents an opportunity for companies to offer new, unique alternatives to traditional gluten-free snacks.
- Alternative Protein Industry
- Using protein-packed ingredients, like chickpea flour, to create snack products presents an opportunity in the alternative protein industry to appeal to health-conscious consumers.
