Strings & Things is introducing Frollies, a first-of-its-kind smoothie stick made with strawberry and banana flavor. The frozen treat is a refreshing treat that's packed with benefits from real fruit, such as Vitamin D to to support immunity, plus no added sugar. Inspired by the colors of a strawberry, the treat has a red body and a green handle that mimics the look of the berry's flesh and stem.
The convenient and mess-free pops are packaged with challenges or quiz questions so that kids can enjoy the experience of eating the Frollies even more. These new treats are being launched just in time for the back-to-school season and they are designed to make eating fun.
Why This Trend Is Growing
- Frozen Smoothie Sticks
- There is potential for new flavors and unique packaging designs with frozen smoothie sticks.
- Convenience Snacks
- Snacks that are both healthy and convenient provide an opportunity for disruptors to enter the market.
- Interactive Packaging
- Packaging with added challenges or quiz questions could become a popular way to engage young consumers.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry has an opportunity to create more healthy and convenient snacks like frozen smoothie sticks.
- Packaging
- The packaging industry can innovate by designing interactive packaging like that of Frollies.
- Education and Entertainment
- Educational and entertainment industries could collaborate with food brands to create engaging experiences with snacks like Frollies.
