The Whole Earth Smooth Peanut Butter with Honey Merges Two Favorites
Michael Hemsworth — January 28, 2021 — Marketing
References: wholeearthfoods & foodbev
The Whole Earth Smooth Peanut Butter with Honey is a new product from the company for the UK market that aims to combine two favorite spreads to make them easier to incorporate into a range of recipes. The spread is a combination of two of the most popular spreads in the UK to create a tasty, versatile option for consumers to pick up. The product is made with real honey and is focused on versatility with a formula that's easily used on top of porridge, cereal, pancakes or even in your choice of recipe.
The Whole Earth Smooth Peanut Butter with Honey was explained further by Whole Earth Marketing and Category Director at Ecotone UK Bryan Martins who said, "Whole Earth Smooth Peanut Butter with Honey brings together two powerhouses in the spreads category into one jar. For all those people who add both peanut butter and honey to their breakfast, it is not only convenient but also tastes incredible. Both naturally delicious, the flavors of peanut butter and honey marry together perfectly. Following the rapid boom of baking during lockdowns, we predict Whole Earth Honey Peanut Butter to be a staple in every avid baker’s pantry.”
The Whole Earth Smooth Peanut Butter with Honey was explained further by Whole Earth Marketing and Category Director at Ecotone UK Bryan Martins who said, "Whole Earth Smooth Peanut Butter with Honey brings together two powerhouses in the spreads category into one jar. For all those people who add both peanut butter and honey to their breakfast, it is not only convenient but also tastes incredible. Both naturally delicious, the flavors of peanut butter and honey marry together perfectly. Following the rapid boom of baking during lockdowns, we predict Whole Earth Honey Peanut Butter to be a staple in every avid baker’s pantry.”
Trend Themes
1. Condiment Combination - There is an opportunity to innovate by combining popular condiments to create versatile options for consumers.
2. Versatile Spreads - The demand for versatile spreads that can be incorporated into different recipes presents an opportunity for innovation.
3. Flavor Marriages - Combining two naturally delicious flavors to create new products provides opportunities for innovation.
Industry Implications
1. Food and Beverage - The food and beverage industry can innovate by creating new products that combine popular condiments and flavors.
2. Packaged Goods - Packaged goods companies can create versatile spreads that cater to the needs of consumers and can be used in different recipes.
3. Bakery - The bakery industry can incorporate condiment combinations into baked goods and offer consumers new options to try.
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