The Bruegger's Bagels Smokehouse Brisket Egg Sandwich is an unexpected new menu item from the brand that is focused on providing a substantial meal for patrons to pick up when in search of a way to satisfy big hunger.
The breakfast sandwich starts off with a plain bagel that's topped with jalapeño cream cheese along with a freshly cracked eggs as well as a slice of cheddar cheese. The bagel is then paired with smokey brisket, which positions the sandwich as a more substantial option for consumers to choose when looking for a way to fuel up in the morning.
The Bruegger's Bagels Smokehouse Brisket Egg Sandwich is available at participating locations nationwide, but only for a limited time.
Image Credit: Bruegger’s Bagels
What Makes This Trend Stand Out
- Breakfast Sandwich Innovation
- Brands can explore unique and unexpected ingredient combinations for breakfast sandwich offerings.
- Meat-forward Breakfast Options
- Brands can cater to consumers looking for more substantial breakfast options that include meat.
- Limited Time Breakfast Menu Items
- Brands can create urgency and excitement by offering limited time breakfast menu items.
Sectors Adopting This
- Fast Casual Restaurants
- Fast casual restaurants can introduce inventive breakfast options to differentiate themselves in the crowded market.
- Convenience Stores
- Convenience stores can offer meat-forward breakfast sandwiches to attract customers in search of substantial breakfast options.
- Food Trucks
- Food trucks can experiment with unique ingredient combinations and limited time menu items to attract and retain customers.
