Smoky Macaroni Ice Creams

Salt & Straw's Smoked Mac & Cheese Flavor Features Aged Cheese & Pasta

Smoked Mac & Cheese is an unconventional new ice cream flavor served up by Salt & Straw featuring award-winning Beecher's Smoked Flagship Cheese, cheesecake swirl and pasta-infused ice cream. This frozen dessert made with Flour + Water Foods pasta additionally features savory brown butter bread crumbs, offering a departure from overly sweet scoops. As dessert enthusiasts seek new and exciting experiences, the search for savory flavors in ice cream grows, driven by a craving for bold, complex tastes that break away from the familiar sweetness of traditional profiles.

Smoked Mac & Cheese is one of the novel ice cream flavors in The Summer Picnic Series, which also includes sweet treats inspired by aperitifs, starters, entrées and classic picnic desserts.

Savory-dessert Hybrids
Combining savory and sweet elements in desserts challenges traditional flavor profiles and caters to adventurous tastebuds.
Pasta-infused Treats
Pasta-infused ice creams introduce an unexpected texture and flavor combination that disrupts conventional dessert expectations.
Cheese-based Desserts
Using aged and artisanal cheeses in ice creams and other desserts creates a sophisticated, gourmet appeal targeting adult consumers.

Industries Being Reshaped

Gourmet Ice Cream
The demand for unique and complex ice cream flavors driven by culinary innovation is revolutionizing the traditional frozen dessert marketplace.
Artisanal Cheese
Artisanal cheese producers tapping into the dessert market provide an opportunity for cross-industry collaborations that enhance product versatility.
Pasta Products
Pasta manufacturers exploring unconventional uses for their products, such as in frozen desserts, unlock new niches and broaden consumer interest.
SCORE
7.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 88%
Activity 91%
Freshness 30%