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Slick Picnic Baskets

The Smeg Portable Freezer Makes Alfresco Eating Cool

— August 29, 2011 — Art & Design
The wicker picnic basket is a delightful summertime icon, but practically speaking, something like the Smeg Portable Freezer is much better suited for the job. Think of the champagne, the white wine and the smoked salmon sandwiches that need chilling and protection from the season's heat, as this invention encourages extra class for your plein air eating.

At first, the hi-tech cordless appliance seems to masquerade as a food processor or a rice cooker, while in fact, designer Paula Hubiszta was inspired by Smeg's contemporary retro aesthetic for her project. Bold, slick and colorful hatched compartments create the ideal environment for sealing your snacks in with a fresh temperature, and the shiny silver handle allows the Smeg Portable Freezer to be carried quite conveniently to the perfect sunny patch of grass.
Trend Themes
1. Hi-tech Picnic Baskets - Innovative designers can take inspiration from retro designs to create modern, hi-tech picnic baskets, such as the Smeg Portable Freezer.
2. Cordless Portable Appliances - The Smeg Portable Freezer's cordless design allows for convenient outdoor use, paving the way for more cordless portable appliances.
3. Chic Alfresco Eating - There is an increasing trend towards upscale, high-end outdoor dining experiences, as exemplified by the Smeg Portable Freezer's ability to chill champagne and smoked salmon sandwiches.
Industry Implications
1. Outdoor Recreation - The Smeg Portable Freezer demonstrates opportunities for businesses in the outdoor recreation industry to create innovative and convenient products for outdoor enthusiasts.
2. Home Appliances - Cordless portable appliances, such as the Smeg Portable Freezer, have the potential to disrupt the traditional home appliances market by offering greater convenience.
3. Luxury Goods - The trend towards chic alfresco eating and high-end outdoor dining experiences presents opportunities for luxury goods businesses to create unique, high-quality products, such as designer picnic baskets and portable coolers.
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