This Smart Layering System Allows for Customizable Comfort
Laura McQuarrie — September 11, 2019 — Fashion
References: frankandoak & instagram
Canadian fashion retailer Frank and Oak is now introducing its smart layering system as its newest innovation, making it easy for consumers to prepare for the change in seasons with pieces that can effortlessly be worn alone or paired with other styles for added protection from the elements. The foundation of the company's new outerwear pieces are the thermal, water-repellent base layers, which take the form of puffer vests and packable bombers. These insulated styles are made from recycled polyester sourced from single-use plastic bottles and can be paired with compatible topcoats for added comfort and style.
The company's range of topcoat designs include a stylish wool top layer—available in cozy fall colors like Cardamom and Navy—as well as a waterproof shell layer that's perfect for light rain.
The company's range of topcoat designs include a stylish wool top layer—available in cozy fall colors like Cardamom and Navy—as well as a waterproof shell layer that's perfect for light rain.
Trend Themes
1. Smart Layering System - Innovative smart layering systems are emerging in the fashion industry, making it easy for consumers to prepare for any weather conditions by offering pieces that can be worn alone or paired with other styles.
2. Sustainable Outerwear - Sustainable outerwear made from recycled materials, such as single-use plastic bottles, is becoming more popular in the fashion industry as consumers become increasingly environmentally conscious.
3. Mix-and-match Styles - Mix-and-match styles that can be worn as standalone pieces or combined with other outerwear items to create new looks offer consumers added versatility when it comes to dressing for the weather.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the smart layering system trend by offering their own mix-and-match styles that can be worn alone or layered for added comfort.
2. Sustainable Fashion - Sustainable fashion brands can capitalize on the growing demand for eco-friendly products by creating outerwear made from recycled materials that can be used in a smart layering system.
3. Outdoor Apparel - Outdoor apparel companies can take advantage of the trend towards layerable outerwear by creating innovative pieces that can be worn in a variety of weather conditions and paired with other items for added warmth and protection.
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