Mix-and-Match Layerable Outerwear

This Smart Layering System Allows for Customizable Comfort

Canadian fashion retailer Frank and Oak is now introducing its smart layering system as its newest innovation, making it easy for consumers to prepare for the change in seasons with pieces that can effortlessly be worn alone or paired with other styles for added protection from the elements. The foundation of the company's new outerwear pieces are the thermal, water-repellent base layers, which take the form of puffer vests and packable bombers. These insulated styles are made from recycled polyester sourced from single-use plastic bottles and can be paired with compatible topcoats for added comfort and style.

The company's range of topcoat designs include a stylish wool top layer—available in cozy fall colors like Cardamom and Navy—as well as a waterproof shell layer that's perfect for light rain.

Smart Layering System
Innovative smart layering systems are emerging in the fashion industry, making it easy for consumers to prepare for any weather conditions by offering pieces that can be worn alone or paired with other styles.
Sustainable Outerwear
Sustainable outerwear made from recycled materials, such as single-use plastic bottles, is becoming more popular in the fashion industry as consumers become increasingly environmentally conscious.
Mix-and-match Styles
Mix-and-match styles that can be worn as standalone pieces or combined with other outerwear items to create new looks offer consumers added versatility when it comes to dressing for the weather.

Sectors Adopting This

Fashion Retail
Fashion retailers can tap into the smart layering system trend by offering their own mix-and-match styles that can be worn alone or layered for added comfort.
Sustainable Fashion
Sustainable fashion brands can capitalize on the growing demand for eco-friendly products by creating outerwear made from recycled materials that can be used in a smart layering system.
Outdoor Apparel
Outdoor apparel companies can take advantage of the trend towards layerable outerwear by creating innovative pieces that can be worn in a variety of weather conditions and paired with other items for added warmth and protection.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 67%
Activity 38%
Freshness 9%