Polaroid is a brand that is synonymous with photography solutions of the past, but the brand is looking to stay relevant in the modern era by creating and releasing a number of new smart devices. The devices include the Polaroid Cosmo K and Cosmo K Plus smartphones along with the Polaroid Jet C7 tablet.
The Polaroid Cosmo K smartphone will feature a 5 inch display along with 1GB of RAM, a 13MP rear camera and a 5MP front camera, while the Cosmo K Plus will boast all the same specs with a slightly larger screen at 5.5 inches in size. The Polaroid Jet C7 tablet is 7 inches in size with 1GB of RAM and a 5MP camera on the rear and front.
The Polaroid smart devices are availably exclusively in Mexico for the time being.
Why This Trend Is Growing
- Smart Devices
- Opportunity for disruptive innovation in creating new and improved smart devices with advanced features and capabilities.
- Mobile Photography
- Opportunity for disruptive innovation in developing camera technologies for smartphones and tablets that rival traditional cameras.
- Market Localization
- Opportunity for disruptive innovation in creating localized products and services to cater to specific markets, such as the exclusive availability of Polaroid smart devices in Mexico.
Industries Being Reshaped
- Consumer Electronics
- Opportunity for disruptive innovation in the consumer electronics industry by developing innovative and feature-rich smart devices.
- Photography
- Opportunity for disruptive innovation in the photography industry by integrating advanced camera technologies into smartphones and tablets.
- International Expansion
- Opportunity for disruptive innovation in the expansion of market reach by targeting specific countries or regions for exclusive product availability.
