The 'Shelves Comic,' designed by Oscar NuÃ±ez for the Mexican design brand Fusca, takes inspiration from the design of a comic book speech bubble and turns it into a modern piece of storage furniture that is simple and fun.
The 'Shelves Comic' is available in one color and comes in two sizes. Why not make a statement by placing your favorite books in that chat bubble?
Implications - Youth demographics have a penchant for unique pieces that have a touch of whimsy or irony. Companies looking to increase their share of this market should create ad campaigns that leverage irony and other forms of subversive humor. Companies can also rebrand themselves with an ironic slant.