The 'Bring Your Own Cup Day' is a slushie campaign put together by 7-Eleven that allows consumers to bring in any object and use it as a potential drinking flask to fill up with their favorite Slurpee flavors. The campaign is in honor of the 50th anniversary of the corner store chain offering the beverage.
While the 'Bring Your Own Cup Day' allows shoppers to bring in whatever dishware they'd like to fill up with the frozen blended beverage for $1.50, the promotion offers certain limitations. For example, the object has to be smaller than a 10-inch radius, food-safe and be watertight. Some suggestions the promotional ads give are large scale Slurpee cups, trophies and even fish bowls. The campaign showcases a fun and interactive side to the brand while simultaneously allowing consumers to customize their drinking experience.