Brilliantly integrating social media with television, subscription-TV operator SKY Brazil has launched the #SkyRec program. Using Twitter, users of the program can record their favorite shows with just a retweet. Subscribers can browse through SKY's twitter account to find shows. If they find one, all they have to do is retweet the show with the hashtag #SkyRec. SKY will then record the show for you from your home device.
The #SkyRec program was designed by ad agency AgênciaClick Isobar. #SkyRec was developed in order to simultaneously provide a convenient way for users to record shows while increasing SKY's brand awareness through social media.
SKY subscribers in Brazil can get started by registering on the SKY site and connecting with a Twitter account.