The Sky TV commercial may only be 60 seconds, but in that short amount of time I guarantee it will have you laughing at least once! The commercial is geared towards women whose husbands tend to be coach potatoes. It features 60 things you can be doing instead of watching television. Some of the ideas are hilarious and some are quite sweet. The man can be seen jogging, shaving, licking the cat and declaring his love.
The Sky TV commercial was created by the advertising agency DDB in New Zealand. The ad was made to tell customers about Sky’s new “TV on your terms” where you have the ability to record, pause and rewind live TV. Wives of husbands who can’t get off the coach because "the game is on" will now rejoice over this awesome product!
Key Themes Behind This Trend
- Personalized TV Viewing
- Disruptive innovation opportunity: Develop technology that allows users to customize their TV viewing experience, such as personalized recommendations or interactive features.
- Multitasking Entertainment
- Disruptive innovation opportunity: Create products or services that cater to the growing demand for entertainment options that can be enjoyed while engaging in other activities, such as exercising, grooming, or pet care.
- Humorous Advertising
- Disruptive innovation opportunity: Capitalize on the power of humor in advertising to create memorable and engaging campaigns that resonate with target audiences.
Where This Applies
- Broadcasting
- Disruptive innovation opportunity: Explore advancements in TV technologies and services that revolutionize the way content is delivered and consumed.
- Advertising
- Disruptive innovation opportunity: Harness creative strategies and mediums to capture consumer attention and increase brand awareness through humorous and relatable advertising campaigns.
- Entertainment
- Disruptive innovation opportunity: Develop entertainment platforms or products that integrate seamlessly into consumers' daily routines, offering enjoyable experiences while completing other tasks.
