Sun Protection Markers

Suncayr's Ink Changes Color to Show When the Formula Should Be Reapplied

Skin sun protection products come in spray, cream and drinkable formats, but Suncayr is introducing a new type that takes the shape of a marker. From a pen-shaped applicator, Suncayr markers dispense a UV-sensitive formula that changes color to indicate when the lotion needs to be reapplied. The sun care lotion goes on completely clear, but as the formula fades over time, the color will change to purple to indicate when appropriate protection needs to be applied again.

Similar solutions have included bracelets and patches, but this serves as a more visible indicator that won't be separated from surface of the skin so easily, especially as people cool off and play in the water to beat the heat.

Although many beach-goers and sun-lovers will be eager to get their hands on this marker, the prototype is still undergoing testing and is not yet available for sale.

Uv-sensitive Markers
Suncayr introduces UV-sensitive markers to detect when lotion needs to be reapplied.
Visible Sun Protection Warning
Suncayr's marker serves as a more visible indicator for sun protection than other solutions like bracelets and patches.
Innovative Sun Protection
The use of markers for sun protection displays how innovation is continuously changing the way we protect our skin from harmful UV rays.

Sectors Adopting This

Beauty and Personal Care
Incorporating UV-sensitive markers into sun protection products could disrupt the beauty and personal care industry by replacing traditional sunscreens in the future.
Outdoor Recreation
Using markers to detect when sun protection should be reapplied could disrupt the outdoor recreation industry by providing a more reliable warning system for ensuring adequate sun protection.
Fashion Accessories
UV-sensitive markers for sun protection could disrupt the fashion accessory market as an alternative to bracelets or patches that tend to get lost or fall off during physical activities.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 45%
Activity 76%
Freshness 8%

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