Kiehl's Glow Formula Skin Hydrator is touted as a "unique, hybrid product that can be incorporated throughout a skincare and makeup routine." Like a skincare product, the formula can be used on its own or with a moisturizer to provide long-lasting hydration. Alternatively, the product can be pressed onto the high points of the skin after makeup is applied to create a fresh, radiant finish.
One of the key ingredients in the formula is pomegranate extract, sourced from Tunisia and Malta, which helps to provide antioxidant protection. Additionally, the formula is also rich with skin-illuminating minerals and in all, a formula with 95% naturally derived ingredients.
The product for all skin types and tones has been tested to show its effectiveness for visibly improving the natural glow of the skin over time.
What's Driving This Trend
- Radiance-boosting Skincare
- Opportunity to create skincare products that enhance natural skin radiance and include nourishing natural ingredients such as pomegranate extract
- Hybrid Skincare and Makeup
- Opportunity to create products that can be incorporated into both skincare and makeup routines for a versatile product offering
- Multi-functional Skincare
- Opportunity to create products that can provide both hydration and skin-illuminating effects in one formula
Who This Affects Most
- Cosmetics
- Opportunity for cosmetics companies to incorporate more nourishing, naturally derived ingredients into their products like pomegranate extract
- Skincare
- Opportunity to create multi-functional skincare products that not only provide hydration but also improve the natural radiance of the skin
- Beauty and Personal Care
- Opportunity to create hybrid products that can be used in both skincare and makeup routines for a versatile beauty and personal care offering
